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  • DebD

Next Stop SEO

November 10, 2020

Search engine optimization (SEO) helps websites get discovered via search engine indexing software. The writer - that would be you - utilizes specific search terms germane to a website or blog, in order to boost their page ranking to at least the first three pages of search engine results.

With increased visibility in search engines, blogs and company websites can convert more visitors into buyers and subscribers.

Cheaters Welcome

One way to cheat when searching for strong SEO keywords is by using a search engine for example, Duck Duck Go.

Here's how it works:

Let's say someone is looking for information about wedding dresses. If you have the autocomplete feature activated in your search engine, a drop down list will appear. In that drop down list, a series of popular keywords for wedding dresses are shown. These are the most popular keywords that people use in their searches.

The autofill suggests a list of keywords like wedding dresses online, wedding dresses 2020, wedding dresses for older brides, wedding dresses red and white, and so on. Because the search engine algorithm only suggests the most popular and frequently used terms, the drop-down list is an excellent tool to use if you are searching for keywords about wedding dresses.

Of course, the keywords will vary depending on your geographical location and dialect. This is where a VPN comes in handy. For example, supposing you are located in Canada and asked to write copy about "getting married in San Francisco." With a VPN, you have more detailed access to locale information in a matter of seconds. All search term suggestions that appear in the drop-down list will be linked to weddings in the San Francisco area.

Long tail keywords like - wedding dresses for springtime nuptials - are more specific but just as effective when it comes to autocomplete algorithms.

The Nitty-Gritty of SEO

When you get down to it, search engines are cousins to AI (artificial intelligence). Maybe the engines aren't as smart; however, they search internet content on a massive scale - by the billions - analyzing tons of data to find which answer best matches a user's search request.

Search engines perform this humungous feat by detecting and classifying every piece of content online - such as videos, PDFs, and webpages - by way of a process dubbed crawling and indexing.

Consider this, search engines crawl billions of pages by using their own web crawlers. Crawling - frequently referred to as search engine bots or spiders - checks the content/code on a page and analyzes it.

While indexing organizes the data and determines whether the page i.e. content qualifies to appear in the search engine's results. This enables quick responses to searches.

Afterwards, everything is thrown-into-the-pot, so to speak, and ranked. This way, when a user performs a search, the ranking will determine where a particular webpage appears on a search engine's search results page.

Does your site appear on the first, third, or fifth page? Or does it appear on any page? Maybe the twentieth page? Ouch! According to research, most individuals rarely explore past the first five listings on a search engines results page or SERP.

Here's an idea, while researching a topic, make it a game by experimenting with various search engines and keywords to see what pops-up. This fun exercise will also help to improve your knowledge of SEO keywords.

So, What's In It For You?

In 2019 internet users totaled 4.13 billion and that number has steadily increased! With billions of searches performed online each day, your website or blog can easily get lost if you don't step-up your SEO game. Internet users are searching for specific products or information. If you're utilizing SEO properly, your site or blog is bound to rank favorably.

Exceptions include specific website names or urls. For example, if you type in writingladybug my site appears on the first page. But that's to be expected. If your website is titled pumpkineatersoup, it's quite unusual on its own and needs no additional keyword maneuvering to rank favorably.

If your site sells wedding dresses, how do you think you will rank during an internet search? If someone is searching for additional information about weddings dresses like "the best accessories for a springtime wedding dress" or "what is the best fabric for a springtime wedding dress," your blog should fill in those keyword gaps. This is why having a blog on your ecommerce site is important.

Blogs boosts your chances of ranking higher if you use the proper keywords. Even if the searcher is not looking to buy at the moment and only scouring for information, at least they landed on your website. Right?

Nonetheless, the effectiveness of your site - when it comes to impressing visitors - will determine if and how long they remain on your website page. Studies show that "visitors stay less than 15 seconds on a website." That's how long you have to capture their attention.

Overall, by providing additional information about your product or service with a blog, you create more opportunities to connect with your website visitor and possibly convert them into a committed customer.

Organic Search Results

What is meant by organic search results? Well, let's put it this way. Instead of "paying" for search do it the grassroots way. Organic search results are attained via SEO, not with advertising that you find popping up during your online searches. Fortunately, it's easier to spot them.

The word "AD" is usually placed next to the advertisement. There's certainly more advertising in search results today; however, at least you are aware of them before clicking the link.

Keep in mind, search engines make revenue from advertising. Their objective is to improve search engine results (SERPs) and ensure that inquirers return.

Final Thoughts

There is so much to learn about SEO and I haven't covered everything in this article. Still, it's easy to find plenty of information online about the topic. An interesting article I discovered titled 40 Unbelievable SEO Statistics You Need To Know has plenty of worthwhile information and links to keep you engaged. Well, certainly longer than 15 seconds.

I hope this article was helpful and good luck with your SEO journey!